A significant part of today’s home buying market, millennials are those who reached adulthood around the year 2000. Typically born in the 1980s or later, this demographic is an important consideration when selling your home. Following are some key ways to attract valued millennial buyers.
Create slick on-line marketing. The millennial buyer will usually start a house search on the web, so having a great on-line presence is a must! Ensure that you have crisp photos that draw buyers in, and create a virtual tour of your home that will leave them wanting more.
Cultivate a tech-savvy home. Millennials have grown up in the digital age. While their parents may consider technology a luxury, millennials view it as a necessity. As such, they want homes that are wired and ready for their internet-based lifestyle. They’ll be looking for seamless wireless connections, easy home automation systems and compatibility to their smart phones.
Get green. Millennials tend to be more environmentally conscious than previous generations, so homes that are designed to conserve energy and reduce carbon footprints will be more likely to garner attention. While solar panels and other sophisticated systems are ideal, even simple adjustments to using reclaimed water in your yard will be a boon for the millennial buyer. Adding energy-efficient appliances and lighting are also simple ways to appeal to this generation.
Market community and convenience. Career-oriented millennials will want an easy commute to work, as well as access to shopping, dining and services. Promote your home’s convenience factor by highlighting public transportation, easy travel routes and its proximity to places and things that appeal to millennials.
By tweaking your home’s marketing to the younger set, you’ll have the buying power of millennials knocking on your door in no time!